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JAMAICA YELLOW PAGES SPONSOR KSAFA JACKIE BELL
December 7th, 2011
 
Lester Garnett (right), Jamaica manager, Global Directories Limited, presents a symbolic cheque to KSAFA president Rudolph Speid yesterday. Looking on are (from left) Jacqueline Cowan, KSAFA’s second vicepresident, and Cecelia Bell, marketing manager, Jamaica Yellow Pages. (Photo: Napthalie Junior)

The Kingston & St. Andrew Football Association (KSAFA) today, welcomed Jamaica Yellow Pages as its new title sponsor of the 2011/12 KSAFA Jackie Bell Knockout Competition, at the company’s head office this morning.

The sponsorship is worth $12M, over a three year period and will be contested by teams competing in all of KSAFA's senior leagues.

Cecelia Bell Marketing Manager of Jamaica Yellow Pages stated that, “This sponsorship represents the culmination of several years of discussion with KSAFA. We felt football, at the club level, is a suitable avenue through which to support the development of the sports in Jamaica generally, while giving back to the community and projecting the Jamaica Yellow Pages brand in a positive and meaningful way.”

Observing that Jamaica Yellow Pages, like football reaches Jamaicans from “all walks of life”, Miss Bell said “the sponsorship was the beginning of an important partnership with KSAFA that the company hoped will derive mutual benefits and last for many years.”

In his response, Rudolph Speid, President of KSAFA said that “The KSAFA is delighted that the Jamaica Yellow Pages, a first time sponsor of football in Jamaica, has decided to come on board and partner with us in promoting this premier knockout competition.”

He further stated that “The competition is in its 24th staging and the 25th anniversary of the death of Winthorpe ‘Jackie Bell’ in whose honour the competition was named. During that period only nine teams have won the competition; a coveted title that all KSAFA teams are prepared to win for the first time, fight tooth and nail to defend, or to add another championship to their Silverware. I urge all Jamaicans to come out and support their favourite club.”

The competition will kick start on Wednesday, December 7, 2011 with 12 teams in action.

Jamaica Defence Force will tackle Constant Spring at Up Park Camp, Greenwich Town faces Olympic Gardens at Tinson Pen, Molynes United will go up against Mountain View at Molynes Field, Allman/Woodford takes on Real Mona at Heroes Circle, UWI versus Duhaney Park at the UWI Bowl and August Town will visit Santos at the Bell/Chung Oval.

All matches begin at 3:00p.m.

This year's competition will feature 30 teams, five from the National Premier League, 12 from the Super League and 14 from the Major League competition.

Harbour View Football Club are the defending champion.

About Jamaica Yellow Pages

Jamaica Yellow Pages is published by Global Directories, which produces local business and residential telephone directories for LIME in Jamaica and other markets across the Caribbean. Approximately one million copies of the Jamaica Yellow Pages are distributed annually and are available to consumers through 800 outlets island-wide including Paymaster and Bill express outlets, LIME Communication Centres; Cable & Wireless Jamaica Cooperative and St. Catherine Co-operative Credit Unions and select service stations islandwide.

Jamaica Yellow Pages is also available at Jamaicayp.com on computer and smart phones. In recent years, Global Directories has augmented Jamaica Yellow Pages online directory with online videos and business profiles, among other improvements, in addition to helping businesses tap into an online market via website development and search engine marketing. Currently the company is the mains sponsor of the Hear the Children’s Cry Missing Children Support programme, now in its third year.